What Are You Feeding Me? The Growing Consumer Trust Crisis around Food
Presented by: Eric Weaver
What if your food, your beauty products or your prescriptions could talk? Tell you where they came from, and where they’ve been? Who had access? If they had been tampered with? If your food had spoiled? If your pharma product was counterfeit and contained dangerous contents?
Xerox’s former blockchain lead Eric Weaver will talk about products, packaging and public ledgers – how new sensors and blockchain apps allow consumers to engage with products in completely new ways that create full transparency into provenance. Attendees will walk away with a deeper understanding of the coming consumer trust crisis, how to rebuild trust via distributed ledger technologies, in-market use cases for innovative engagement and packaging, and how to sort the technological wheat from the chaff.