Eric Weaver - CEO of Transparent Path

Eric Weaver is a digital transformation veteran who has spent 28 years counseling household brands and governmental agencies on digital transformation. Weaver got his start in what we now call community and content management in 1990, and has since served as CEO, strategist, creative director, and client lead for major ad agencies and consultancies. Over the course of his career, he has counseled over 80 blue-chip enterprise and government clients through three societal transformations — the commercial Web, social media, and digital transformation — building and leading creative, production and strategy teams in London, New York, Washington DC, Los Angeles, Seattle, Detroit and Cincinnati.

Weaver was most recently VP of Customer Experience for Xerox, overseeing the company’s customer experience consultancy and blockchain efforts. In April 2018, he launched Transparent Path – a strategic consultancy focused on building trust and accountability into the supply chain for the food, beauty and pharma sectors.

Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, MediaWeek, the Seattle Times, and the Washington Post. He speaks globally on blockchain, digital marketing, internal transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, and the University of Washington.

Connect with Eric on LinkedIn

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